TOP 5 REASONS WHY A NEW MOVERS LIST
IS A MUST FOR YOUR COMPANY
 
As you investigate a New Mover program for
your business, please consider these 5 reasons why such
a program might be a good fit for your company…

REASON 1:
New Movers Are Actively Looking For New
Services To Help Them Settle Into Their New Neighborhood

As a new family looks to establish roots in a new community, many will be highly motivated and actively engaged in seeking out new service providers.  This presents a unique window of opportunity that suggests your message will come at just the right moment.REASON 2:

New Mover Programs Are Perfect For
Businesses With A Limited Advertising Budget

Let’s face it – advertising can be expensive (and time consuming). But, it is critically important for growing and maintaining a healthy business. Fortunately, new mover programs are truly affordable – that’s because the number of new movers in a specific area can be very small. Depending on where your business is located, the number of new movers may range from 25 – 300 families a month.REASON 3:

Positive Return On Investment –
New Movers Spend A Lot Of Money

Studies show that new homeowners spend more money in their first year of home ownership than in the next ten years to follow. They can spend tens of thousands of dollars in remodeling, landscaping, and interior decorating in order to make their new house, their home.

The average monthly cost of a full turn-key new mover programs is around $50 – $150 a month. To receive a positive return on your investment, only one or two families have to take advantage of your product or service to cover your annual investment.REASON 4:

Your Competition May Already
Be Reaching Your New Neighbors

Businesses have been reaching new movers for decades. In fact, your competitor in your town might already be making this connection. If you find that your sales are stagnant or barely growing, other neighboring businesses may be conducting targeted direct mail campaigns. That’s exactly why it is so important that you are able to deliver your welcome message as soon as possible to make a lasting impact.REASON 5:

New Movers Are Much More Likely To
Respond To Direct Mail Than Established Residents

Research shows new movers are roughly 4 – 8 times more likely to respond to a direct mail offer or invitation. This presents a tremendous opportunity for your company to make a truly positive and meaningful connection.

A blanket saturation mailing to thousands of homes will likely cost thousands of dollars. On the other hand, a targeted campaign to a highly responsive audience can be done at the fraction of the cost, yet has the potential to generate a significant and measurable response.

Download a Copy of This Report

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